BBM Now Allow Users to Customize Their PINS & New Features

In a move that we actually saw coming, the Canadian company, BlackBerry, will now allow users customize their BBM pins.
The notable changes in the new BBM include, vanity PIN’s , removable ads and a new avatar badging. These features are now up for testing.
New Features
BBM will now offer a new service called Subscriptions that will allow users to pay for exclusive access to specific features. What’s included in this first release of Subscriptions?
Vanity PINs: have a fun idea for a PIN? Looking for an easier PIN to communicate with friends? Try out this new feature and customize your own personal BBM PIN!
Remove Ads: hide sponsored ads and sponsored invites in BBM with this subscription.

Avatar Badging: Show off your special BBM status with a badge. This badge also appears on display pictures that have an active subscription.
Subscriptions can be purchased using available payment methods in the BBM Shop. Subscriptions is available at a monthly cost and requires ongoing payments to continue the subscription.
According to reports, custom PIN options shows it will cost $1.99 per month , while the option to remove ads will be $0.99 per month. There’s no telling if these prices are final, as it is a beta and subject to change but it’s interesting to note them either way.
To download the new BBM for now, you have to be part of a very limited beta testers group. Its not available publicly for now